marketing + GTM strategy consulting for companies in growth-mode

Hi, I’m Jacqueline Kurdziel.

I’m the founder and principal consultant at West End. I’ve spent the last two decades working with C-suite leaders to accelerate revenue, reduce CAC, and build the GTM infrastructure needed to scale profitably. My clients include dozens of VC-backed startups, PE-backed scale-ups, and Fortune 500 brands. I began my career in financial services, I’ve spent the last 15 years in technology and have 7+ years experience in AI.

name pronunciation: jak-uh-lin (not Jackie!) kur-jull

What I do

connect your marketing and gtm strategy to margin expansion:

Build smarter go-to-market strategies that create traction fast
Scale customer acquisition while lowering your CAC and staying agile enough to adapt to market shifts
Drive cost-efficient growth through AI-enabled workflows and the right mix of brand and performance marketing
Align marketing and sales so your whole funnel works harder and smarter

Clients bring me in to:

Open up new market segments and revenue opportunities
Go from 0-to-1 on new product or market launches
Elevate brand positioning to have a multiplier effect on growth
Line up their GTM teams and strategies to scale profitably
Thoughtfully embed AI as a growth accelerant

“Jacqueline transformed the way our team approaches marketing. She brought an inspiring vision that elevated our brand and drove lead gen through new and innovative approaches. She seamlessly worked across stakeholders and coached the team on building a thoughtful, diversified marketing strategy that directly supported our business goals. Her impact continues to shape the way we think about growth.”

— Rachel Gerring, EY Partner and IPO Americas Leader

My Services

I support teams as a fractional CMO to give growing companies senior-level marketing leadership without the full-time overhead. I help teams set clear priorities, align internal and external stakeholders, and implement strategies that accelerate growth, while keeping resources focused where they matter most.
I partner with CEOs and CMOs on strategic growth projects—helping them augment their team and achieve their growth goals faster. I embed myself with teams to launch and scale AI-enabled initiatives that build brand awareness, accelerate customer acquisition, and scale revenue.
I run workshops with CEOs, CMOs and senior growth leaders on AI-enabled GTM workflows and the fundamentals of driving profitable growth. These sessions equip leaders to cut waste and scale their growth engine with efficiency and clarity.
A one-month strategic workstream designed to align leadership, marketing, sales, and product around a single growth initiative. In just 30 days, we set clear objectives, build a focused plan, and execute quick wins to kickstart momentum. Current sprint offerings: buyer journey and lean growth sprints.

Why work with me:

I bring 15+ years of experience leading marketing and growth teams at VC-backed SaaS startups + global brands, and have a 7-year head start on AI
I’m tech-fluent and move fast—whether you need a new strategy, a better narrative, or help turning vision into execution
I customize everything to your company, your audience, and your growth stage
I don’t just consult—I build. I roll up my sleeves and work side-by-side with your team, thoughtfully embedding AI to improve GTM operations and scale growth

“Jacqueline makes high-impact initiatives happen. She’s been an outstanding strategic partner and someone whom I trust to collaborate effortlessly with my team. From leading a new product launch to orchestrating cross-channel marketing campaigns, Jacqueline was instrumental in advancing strategic growth priorities that elevated our brand and opened new market segments. She drove progress toward KPIs, while keeping cross-functional stakeholders aligned. Every time I bring her on board, I have complete confidence in her ability to execute flawlessly while also offering thoughtful, strategic guidance.”

— Carin Van Vuuren, Greenhouse Software CMO