I help companies scale profitable growth through strategic storytelling

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Jacqueline Kurdziel profile, Value Creation Via Marketing Founder

Hi, I’m Jacqueline Kurdziel

I partner with PE- and VC-backed companies on go-to-market strategies that scale profitable growth. Operating at the intersection of brand and strategy, I know that growth comes from how well companies tell their stories—and I’ve spent two decades helping brands sharpen their value narratives through strategic positioning and messaging.

A 3x marketing and growth leader at VC-backed startups that scaled to successful exits, I work with founders, CEOs, and CMOs who want to accelerate growth through elevated brand positioning and strategic storytelling.

My clients include dozens of VC-backed startups, PE-backed scale-ups, and Fortune 500 brands. I began my career in financial services, I’ve spent the last 15 years in technology and have 7+ years experience in AI.

Industry expertise: B2B SaaS, FinTech, healthcare, manufacturing, professional services and consumer products

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name pronunciation: jak-uh-lin (not Jackie!) kur-jull

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GTM strategy and consulting services, trusted by companies in growth mode

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Command attention in a crowded market:

Sharpen your value narrative

Shift from product-centric to customer-obsessed. Elevate your strategic positioning to drive brand resonance among your highest-value customers and prospects.

Grow with clarity and speed

Go beyond disconnected tactics and build a system where brand and performance marketing work together. Ensure every touchpoint strategically reinforces your brand narrative to build trust.

Accelerate profitable growth

Refine your go-to-market approach through sharper customer understanding, better targeting and the right channel mix. Focus your sales and marketing investment where it drives the most impact.

  • "Jacqueline makes high-impact initiatives happen. She's been an outstanding strategic partner and someone whom I trust to collaborate effortlessly with my team."

    Carin Van Vuuren, CMO at Greenhouse Software (B2B SaaS, HR Tech)

  • "Jacqueline transformed the way our team approaches marketing. She brought an inspiring vision that elevated our brand and drove lead gen through new and innovative approaches."

    Rachel Gerring, EY Partner and IPO Americas Leader

  • "Jacqueline was a great partner for our team. Valued her expertise and insights during the time we worked together."

    Jennifer S., Marketing Executive at B2B Industrials Client

  • "Outstanding work that far exceeded expectations."

    Jennifer F., Founder and CEO of Food and Beverage Client

Case studies

    1. Product marketing and GTM strategy: GTM and product-led growth strategy for PE-backed SaaS company that drove 1 million net new accounts in year 1.

    2. International market entry strategy: Fractional CMO to B2B2C SaaS marketplace entering the US market. Drove 140x top-line revenue growth and built a balanced online and offline marketing strategy in 4 pilot cities.

    1. Demand generation and GTM transformation strategy: Fractional CMO to AI SaaS business. Reoriented demand generation strategy from disconnected tactics to coordinated account-based marketing approach. Aligned with sales and operations teams to implement and optimize marketing automation via Marketo. Completed GTM transformation within 6 month timeline.

    2. Company narrative transformation: Messaging and positioning overhaul for AI-powered SaaS business in hyper-competitive category. Leveraged in-depth competitive intelligence, drove alignment with cross-functional stakeholders and delivered differentiated value narrative within 6-week timeframe.

    1. Brand amplification strategy for B2B industrials holding company: Brand awareness and community engagement strategy that doubled growth and engagement KPIs in year 1.

    2. Product marketing and GTM strategy for hardware company: Crafted value narrative and built zero-to-one go-to-market strategy for new product designed to diversify product portfolio, deepen CLV and scale revenue.

    1. Geo expansion and GTM transformation strategy for PE-backed consulting company: Built a unified go-to-market foundation that empowered the client’s sales and marketing team to grow with clarity, focus, and customer relevance, all within 3 month timeline.

    2. Commercial excellence overhaul for market-leading professional services firm: Led next-gen client development and full-funnel lead generation strategy to elevate brand and build $100M+ in sales pipeline. Exceeded KPIs by 2-3x within 12 months.

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Jacqueline Kurdziel profile, Value Creation Via Marketing Founder

I’d love to learn more about your business and how I can help you grow.

If you want more than one-off tactics—and a strategy that helps your company elevate your brand, acquire customers cost-effectively, and scale revenue—let’s talk.

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