Your brand story should be your strongest growth lever

I help PE- and VC-backed B2B companies architect go-to-market strategies that turn positioning into pipeline and strategic storytelling into revenue.

GTM strategy and consulting services, trusted by companies in growth mode

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Jacqueline Kurdziel profile, Value Creation Via Marketing Founder

Hi, I’m Jacqueline Kurdziel

I partner with PE- and VC-backed companies on go-to-market strategies that scale profitable growth. Operating at the intersection of brand and strategy, I know that growth comes from how well companies tell their stories—and I’ve spent two decades helping brands sharpen their value narratives through strategic positioning and messaging.

A 3x marketing and growth leader at VC-backed startups that scaled to successful exits, I work with founders, CEOs, and CMOs who want to accelerate growth through elevated brand positioning and strategic storytelling.

My clients include dozens of VC-backed startups, PE-backed scale-ups, and Fortune 500 brands. I began my career in financial services, I’ve spent the last 15 years in technology and have 7+ years experience in AI.

Industry expertise: B2B SaaS, FinTech, healthcare, manufacturing, professional services and consumer products

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name pronunciation: jak-uh-lin (not Jackie!) kur-jull

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Don’t just go to market.

Win the market.

1
Sharpen your value narrative
Shift from product-centric to customer-obsessed. Elevate strategic positioning to drive resonance among your highest-value customers and prospects.
2
Grow with clarity and speed
Go beyond disconnected tactics and build a system where brand and performance marketing work together. Ensure every touchpoint reinforces your brand narrative to build trust.
3
Accelerate profitable growth
Refine your GTM approach through sharper customer understanding, better targeting ad the right channel mix. Focus your sales and marketing where it drives the most impact.

  • "Jacqueline makes high-impact initiatives happen. She's been an outstanding strategic partner and someone whom I trust to collaborate effortlessly with my team."

    Carin Van Vuuren, CMO at Greenhouse Software (B2B SaaS, HR Tech)

  • "Jacqueline transformed the way our team approaches marketing. She brought an inspiring vision that elevated our brand and drove lead gen through new and innovative approaches."

    Rachel Gerring, EY Partner and IPO Americas Leader

  • "Jacqueline was a great partner for our team. Valued her expertise and insights during the time we worked together."

    Jennifer S., Marketing Executive at B2B Industrials Client

  • "Outstanding work that far exceeded expectations."

    Jennifer F., Founder and CEO of Food and Beverage Client

Works with Claude, ChatGPT, Gemini & more

My frameworks. Your AI. Better outputs

I built these tools using the same frameworks I use in my consulting engagements. Each one is a structured prompt you install in your AI. It asks the right questions first, then delivers strategy-grade results.

One-time purchase. Use forever, with any major LLM.

Your AI — GTM Power Tools
.skill
one-liner-generator
Skill file • 12 KB
Installed Skills
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LinkedIn Hashtags
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Content Strategy
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One-Liner Generator
Help me write a positioning one-liner for my B2B SaaS product
★ One-Liner Generator

Before I generate options, I need to understand your positioning. Let's start: who is the primary buyer, and what outcome matters most to them?
✓ one-liner-generator installed — ready to use

Case studies

    1. Product marketing and GTM strategy for PE-backed SaaS: GTM and product-led growth strategy that drove 1 million net new accounts in year 1.

    2. International market entry strategy for post-IPO B2B2C SaaS marketplace: Fractional CMO to company entering the US market. Drove 140x top-line revenue growth and built the demand gen engine balancing online and offline marketing in 4 pilot cities.

    1. Demand generation and GTM transformation strategy for AI SaaS: Fractional CMO who reoriented demand generation strategy from disconnected tactics to coordinated account-based marketing approach. Aligned with sales and operations teams to implement and optimize marketing automation via Marketo. Completed GTM transformation within 6 month timeline.

    2. Company narrative transformation for AI-powered SaaS: Messaging and positioning overhaul for company in hyper-competitive category. Leveraged in-depth competitive intelligence, drove alignment with cross-functional stakeholders and delivered differentiated value narrative within 6-week timeframe.

    1. Brand amplification strategy for B2B industrials holding company: Brand awareness and community engagement strategy that doubled growth and engagement KPIs in year 1.

    2. Product marketing and GTM strategy for hardware company: Crafted value narrative and built zero-to-one go-to-market strategy for new product designed to diversify product portfolio, deepen CLV and scale revenue.

    1. Geo expansion and GTM transformation strategy for PE-backed advisory company: Built a unified go-to-market foundation that empowered the client’s sales and marketing team to grow with clarity, focus, and customer relevance, all within 3 month timeline.

    2. Commercial excellence overhaul for global, market-leading professional services firm: Led next-gen client development and full-funnel lead generation strategy to elevate brand and build $100M+ in sales pipeline. Exceeded KPIs by 2-3x within 12 months.

Jacqueline Kurdziel profile, Value Creation Via Marketing Founder

I’d love to learn more about your business and how I can help you grow.

If you want more than one-off tactics—and a strategy that helps your company elevate your brand, acquire customers cost-effectively, and scale revenue—let’s talk.

Get in touch