Build your GTM strategy. Shape your story. Scale with AI.
Fractional GTM leadership for PE- and VC-backed B2B companies—from go-to-market strategy and positioning to AI-enabled workflows that turn your narrative into pipeline.
West End is a GTM strategy consultancy led by Jacqueline Kurdziel, helping PE- and VC-backed B2B companies with go-to-market strategy, positioning, and AI-enabled workflows.
GTM strategy and consulting services, trusted by companies in growth mode
Hi, I'm Jacqueline Kurdziel
I'm a GTM strategy consultant with 15+ years of experience helping B2B SaaS and FinTech companies build go-to-market engines that scale. I work with PE- and VC-backed businesses that need a senior marketing operator—not just a consultant with a slide deck.
My work sits at the intersection of positioning, demand generation, and revenue operations. I also help companies thoughtfully embed AI into their GTM workflows—accelerating execution without sacrificing strategic depth and clarity.
A 3x marketing and growth leader at VC-backed startups that scaled to successful exits, I work with founders, CEOs, and CMOs across VC-backed startups, PE-backed scale-ups, and Fortune 500 brands.
15 years in technology. 7+ years in AI. Roots in financial services. Industries: B2B SaaS, FinTech, healthcare, manufacturing, professional services, and consumer products.
jak-uh-lin (not Jackie!) kur-jull
Let's talk →
Don't just go to market. Win the market.
Sharpen your value narrative
Shift from product-centric to customer-obsessed. Elevate strategic positioning to drive resonance among your highest-value customers and prospects.
Strategic Narrative Foundation →Grow with clarity and speed
Go beyond disconnected tactics and build a system where brand and performance marketing work together. Ensure every touchpoint reinforces your brand narrative to build trust.
Segment-Specific Messaging →Accelerate profitable growth
Refine your GTM approach through sharper customer understanding, better targeting and the right channel mix. Focus your sales and marketing where it drives the most impact.
ICP Generator →Want this applied to your business?
Let's talk →My frameworks. Your AI. Better outputs.
I built these tools using the same frameworks I use in my consulting engagements. Each one is a structured prompt you install in your AI. Install once. Use forever, with any major LLM.
My Projects
GTM Strategy
Project
Opening project settings...
Project Settings → Knowledge
one-liner-generator.md
Drop to install skill
Skill installed: One-Liner Generator
New conversation
Help me write a one-liner for my B2B SaaS product
One-Liner Generator
Before we craft your one-liner, let me ask a few strategic questions. Who is your highest-value customer, and what is the single most important outcome they get from you?
Strategy in. Strategy out.
What clients say
"Jacqueline makes high-impact initiatives happen. She's been an outstanding strategic partner and someone whom I trust to collaborate effortlessly with my team."
Carin Van Vuuren
CMO, Greenhouse Software
"Jacqueline transformed the way our team approaches marketing. She brought an inspiring vision that elevated our brand and drove lead gen through new and innovative approaches."
Rachel Gerring
EY Partner and IPO Americas Leader
"Jacqueline was a great partner for our team. Valued her expertise and insights during the time we worked together."
Jennifer S.
Marketing Executive
"Outstanding work that far exceeded expectations."
Jennifer F.
Founder and CEO
Case studies
B2B SaaS
- GTM and product-led growth strategy that drove 1 million net new accounts in year 1.
- Drove 140x top-line revenue growth and built the demand gen engine balancing online and offline marketing in 4 pilot cities.
AI
- Fractional CMO who reoriented demand generation strategy from disconnected tactics to coordinated account-based marketing approach.
- Messaging and positioning overhaul for company in hyper-competitive category—delivered differentiated value narrative within 6-week timeframe.
B2B Manufacturing
- Brand awareness and community engagement strategy that doubled growth and engagement KPIs in year 1.
- Crafted value narrative and built zero-to-one go-to-market strategy for new product designed to diversify product portfolio.
B2B Professional Services
- Built a unified go-to-market foundation—all within 3 month timeline.
- Led next-gen client development. Exceeded KPIs by 2–3x within 12 months.
Book a 30-minute discovery call.
A focused conversation about your GTM goals, where you're stuck, and whether I'm the right fit to help you move faster.
Let's talk →