Turn any AI into your go-to-market strategist
Structured prompt frameworks built from real GTM consulting engagements. Install in 2 minutes and get refined, context-shaped drafts you can iterate on with your team, not generic AI output.
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one-liner-generator.md
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Help me write a one-liner for my B2B SaaS product
One-Liner Generator
Before we craft your one-liner, let me ask a few strategic questions. Who is your highest-value customer, and what is the single most important outcome they get from you?
Strategy in. Strategy out.
How it works
Pick your tool
Select from structured prompt frameworks built on real consulting work.
Install the skill
Drop the file into Claude Projects, ChatGPT, Gemini, or your LLM of choice. Done in 2 minutes.
Get strategy-grade drafts to iterate on
The skill asks discovery questions first, then delivers a refined, context-driven draft you refine with your team.
The difference
Same prompt. Different result.
Without a GTM Power Tool
You
"Write me a one-liner for my B2B SaaS product"
AI
"Unlock the power of seamless collaboration with our cutting-edge platform designed to streamline your workflow and boost productivity."
Generic. Buzzword-heavy. Could describe 10,000 companies.
With the One-Liner Generator
You
"Help me write a one-liner for my B2B SaaS product"
One-Liner Generator
"Revenue teams lose 30% of pipeline to misaligned handoffs. Acme closes that gap before it costs you the deal."
Specific. Outcome-driven. Built from your positioning inputs.
GTM Power Tools
Off-the-shelf and custom workflows.
A library of ready-to-deploy GTM Power Tools built from real consulting engagements, plus custom AI-enabled workflows tailored to your business.
Explore pre-built tools below, and get in touch to learn how to implement them into your GTM workflows.
The story that ties your entire brand together
Strategic Narrative Foundation
A strategic narrative is the throughline that connects your positioning, value story, and differentiation into a single coherent story. Produces a refined narrative draft—informed by real GTM consulting engagements—to pressure-test with your team and build from.
- ✓ Narrative framework
- ✓ Brand story architecture
- ✓ Messaging hierarchy
- ✓ Setup guide for any LLM
Clarity on who you're selling to changes everything
ICP Generator
Produces a refined ICP draft—shaped by real GTM consulting engagements—that you can pressure-test and sharpen with your team to focus messaging, targeting, and positioning on the customers who genuinely need what you offer.
- ✓ ICP framework
- ✓ Profile document
- ✓ Setup guide for any LLM
Articulate the outcomes you deliver
Value Driver Builder
Knowing where you drive the most value for clients—and being able to articulate it clearly—gives every conversation more purpose. Produces a refined value driver draft, informed by real GTM engagements, that you can sharpen with your customer data and team.
- ✓ Value driver framework
- ✓ Impact articulation
- ✓ Setup guide for any LLM
The right message for every audience
Segment-Specific Messaging Template
Not every customer buys for the same reason. Produces refined segment messaging drafts—informed by real GTM engagements—you can sharpen with your team so every audience hears the version of your story that resonates most with them.
- ✓ Segment messaging framework
- ✓ Audience-specific value props
- ✓ Messaging matrix
- ✓ Setup guide for any LLM
Land your positioning in a single session
One-Liner Generator
Walks you through strategic discovery, generates options using proven positioning formulas, then iterates until you land on something that sticks.
- ✓ Positioning formula library
- ✓ Guided discovery flow
- ✓ Iterative refinement loop
- ✓ Setup guide for any LLM
Tell stories that make people lean in
ABT Framework
And, But, Therefore—the same narrative structure used by professional storytellers—applied to your brand story. Turns flat, features-first messaging into a compelling narrative that earns attention and builds conviction.
- ✓ ABT narrative structure
- ✓ Brand story templates
- ✓ Message testing guide
- ✓ Setup guide for any LLM
Why it works
Strategy in. Strategy out.
Better context in, better output out
Each skill preloads your AI with strategic frameworks so it asks the right questions before generating—not after you've already settled for something generic.
Works with any AI, today and tomorrow
Works with Claude, ChatGPT, Gemini, and whatever comes next. No lock-in. The strategic backbone holds across every major model.
Built from real GTM engagements
These aren't prompt templates from a blog post. They're distilled from hundreds of go-to-market workstreams with PE- and VC-backed companies.
FAQ
Common questions
What are GTM Power Tools? +
GTM Power Tools are purpose-built AI skill frameworks you install into your LLM of choice. Instead of generic AI output, the skill preloads your AI with frameworks drawn from real GTM consulting engagements and asks the right discovery questions first—so what you get back is a refined, context-shaped draft you iterate on with your team, not a finished deliverable to ship as-is.
Who are GTM Power Tools for? +
Founders, CMOs, revenue leaders, and growth teams at companies of any size. If you're using AI to do go-to-market work and you want better output, these tools are for you.
How do GTM Power Tools work with my AI? +
GTM Power Tools are model-agnostic prompt frameworks. Each tool works with Claude, ChatGPT, Gemini, and other major LLMs. No technical setup or API required. Implementation guidance is included when you get in touch.
Can GTM Power Tools replace hiring a consultant? +
They're complementary. The tools give you refined starting drafts—shaped by real GTM engagements—that accelerate self-guided strategy work and give teams structured material to iterate from. Many clients use both: the tools for ongoing execution, and West End for deeper strategic work.
Can you build custom AI-enabled workflows for my business? +
Absolutely. Beyond the off-the-shelf tools, custom GTM workflows can be tailored to your specific business, team, and go-to-market motion. Get in touch to scope what's possible.
How do I get started? +
Reach out through the contact page to schedule a conversation about which tools fit your workflow and whether a custom solution makes sense for your team.
Ready to bring AI-powered GTM workflows into your business?
Whether you're looking to implement an off-the-shelf GTM Power Tool or need a custom AI-enabled workflow built for your team, get in touch to learn more.