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August 26, 2025
Jacqueline Kurdziel
When it makes sense to hire a marketing ...

Hiring is also one of the most expensive investments a company will ever make. In many cases, hiring someone full-time isn’t necessary or (gasp) prudent. Consultants can have an impact at the fraction of a FTE’s expense.

Here are a few examples of where I’ve seen consultants be especially helpful:


When it makes sense to hire a marketing strategy consultant
May 2, 2025
Jacqueline Kurdziel
The top 5 blockers to growth

Companies who get growth right have a detailed plan and relentless focus on execution. 

Focused execution means your team is set up to remove blockers that stagnate growth. Here are a few of the most common roadblocks to a company’s growth path:

The top 5 blockers to growth
January 28, 2025
Jacqueline Kurdziel
A 10-step guide to building a lean growth ...

“What do we do with our unlimited budget?” said no marketer ever. 

In fact, the competition for marketing dollars and resources has never been more intense. Even with a multi-million dollar budget many channels compete for finite resources. Podcast ads, YouTube videos, billboards, direct mail...where do we even start?

A 10-step guide to building a lean growth strategy
Jacqueline Kurdziel
April 28, 2025

The revolving door of marketing agencies — how to use north star growth metrics to guide you forward and scale growth

Jacqueline Kurdziel
April 28, 2025
The revolving door of marketing agencies — how to use north star growth metrics to guide you forward and scale growth

The revolving door of agencies is a tale as old as time. Sure, some agencies underperform and many have their overpriced, too-many-cooks-in-the-kitchen issues…but that’s not always the root of the problem. In many cases, brands aren’t able, or willing, to see that the problem starts with them.

Jacqueline Kurdziel
January 28, 2025

A 10-step guide to building a lean growth strategy

Jacqueline Kurdziel
January 28, 2025
A 10-step guide to building a lean growth strategy

“What do we do with our unlimited budget?” said no marketer ever. 

In fact, the competition for marketing dollars and resources has never been more intense. Even with a multi-million dollar budget many channels compete for finite resources. Podcast ads, YouTube videos, billboards, direct mail...where do we even start?

Jacqueline Kurdziel
November 13, 2024

How to design statistically significant growth experiments

Jacqueline Kurdziel
November 13, 2024
How to design statistically significant growth experiments

Statistics was one of those required classes in high school or college that many of us dreaded for its dull material. As a marketer or product manager, it turns out that those stats skills can prove to be useful.

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