Recent projects
Served as fractional CMO who built the foundational go-to-market strategy for Capchase, helping the FinTech move from seed to Series A
Designed and led a 0-to-1 GTM strategy and brand launch for Airtasker’s US launch, following their 2021 IPO
Developed and launched a cross-channel promotions strategy for a Greenhouse CEO’s book, which became an Amazon bestseller.An integrated enterprise marketing strategy for a pre-IPO B2B SaaS company
Oversaw the Covid-19 marketing comms strategy for a Fortune 100 CPG’s B2B and D2C business units
Built and oversaw an integrated, enterprise marketing strategy for a pre-IPO B2B SaaS company
Designed a B2B2C marketing and partnerships strategy for a high-growth SaaS company
Below is a collection of brands I’ve worked with, both full-time and as a consultant. My experience spans VC-backed startups to Fortune 500 brands.
