Reach local customers where they're searching
Geo-Targeted Paid Search Plan
Local paid search isn't just about picking the right zip codes—it's about reaching the people in your service area with the strongest intent to buy. This tool produces a refined local paid search draft—keyword and ad copy recommendations, geo-targeting, and budget allocation—informed by real local GTM engagements. Pressure-test and sharpen against your own conversion data before you launch spend.
Who it's for
Built for the people doing the work
Multi-location service businesses
A national strategy doesn't work when your service area is a 30-mile radius. Build geo-specific plans that actually convert.
Local brands expanding into new markets
Entering a new metro is a targeting problem, not a budget problem. Get the geo-strategy right before scaling spend.
SMB operators running their own Google Ads
Stop guessing radius, bidding, and ad copy by market. Get a structured plan that works whether you're in one city or ten.
What's included
Everything you need to run this play
Keyword, ad group, and ad copy recommendations
High-intent keywords, logical ad-group structure, and ad copy—all shaped to your service, target customer, and the language buyers in your area actually use.
Geo-targeting strategy
Radius, zip code, and DMA-level targeting decisions tailored to your service footprint and customer density.
Budget allocation plan
How to split spend across markets—including new-market entry, defensive bidding, and top-funnel prospecting.
Setup guide for any LLM
Install in Claude, ChatGPT, Gemini, or any major model in under 2 minutes.
How it works
From install to output in minutes
Install the skill in your LLM
Drop into Claude Projects, ChatGPT, or Gemini. 2-minute setup.
Share your markets and goals
The skill pulls your service areas, conversion data, and budget before generating a plan.
Sharpen and launch
A refined paid search draft with targeting, budget allocation, and ad copy direction by market—ready for you to pressure-test against your conversion data before launching spend.
FAQ
Common questions
What is geo-targeted paid search? +
Geo-targeted paid search is a Google/Bing Ads strategy that restricts where your ads appear—by zip code, city, radius around a location, or DMA. It's how local and multi-location businesses avoid paying for clicks from outside their service area.
How do I decide the right geo-targeting radius? +
It depends on how far customers are willing to travel for your service, your competitive density, and whether you want to defend your immediate area or capture broader intent. The skill walks you through these decisions per market.
Can I run geo-targeted campaigns across Google, Bing, and Meta? +
Yes—all three platforms support location targeting, though the mechanics differ. The plan this skill generates is platform-agnostic at the strategy level, with notes on where execution varies.
How much should I spend on a local paid search campaign? +
Local budgets vary widely—from a few hundred dollars per month for a single-location service business to six figures per month for a multi-location brand. The skill helps you size budget based on market competitiveness and revenue goals.
Which AI models does this skill work with? +
All major LLMs—Claude, ChatGPT, Gemini. Installs in under 2 minutes.
More in SMB & Local
Pair it with
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Make a strong first impression in local search
Google Business Profile Optimizer
Your Google Business Profile is often a local customer's first introduction to your business. Produces a tailored optimization draft—informed by real local GTM engagements—covering every element of your profile, ready for you to sharpen with your business context.
Ready to implement this into your workflow?
Get in touch to learn more about implementing GTM Power Tools and AI-enabled workflows into your business.