marketing, GTM + AI strategy consulting for companies in growth-mode

Hi, I’m Jacqueline Kurdziel.

I’m the founder and principal consultant at West End. I’ve spent the last two decades working with C-suite leaders to accelerate revenue, reduce CAC, and build the GTM infrastructure needed to scale profitably. My clients include dozens of VC-backed startups, PE-backed scale-ups, and Fortune 500 brands. I’ve spent the last 15 years in technology and have 7+ years experience in AI.

name pronunciation: jak-uh-lin (not Jackie!) kur-jull

What I do

connect your marketing and gtm strategy to revenue:

Build smarter go-to-market strategies that create traction fast
Scale customer acquisition while lowering your CAC and staying agile enough to adapt to market shifts
Drive cost-efficient growth through AI-enabled workflows and the right mix of brand and performance marketing
Align marketing and sales so your whole funnel works harder and smarter

Clients bring me in to:

Open up new market segments and revenue opportunities
Go from 0-to-1 on new product or market launches
Elevate brand positioning to have a multiplier effect on growth
Line up their GTM teams and strategies to scale profitably
Thoughtfully embed AI as a growth accelerant

My Services

I support teams as a fractional CMO to give growing companies senior-level marketing leadership without the full-time overhead. I help teams set clear priorities, align internal and external stakeholders, and implement strategies that accelerate growth, while keeping resources focused where they matter most.
I partner with CEOs and CMOs on strategic growth projects—helping them augment their team and achieve their growth goals faster. I embed myself with teams to launch and scale AI-enabled initiatives that build brand awareness, accelerate customer acquisition, and scale revenue.
I run workshops with CEOs, CMOs and senior growth leaders on AI-enabled GTM workflows and the fundamentals of driving profitable growth. These sessions equip leaders to cut waste and scale their growth engine with efficiency and clarity.
A one-month strategic workstream designed to align leadership, marketing, sales, and product around a single growth initiative. In just 30 days, we set clear objectives, build a focused plan, and execute quick wins to kickstart momentum. Current sprint offerings: buyer journey and lean growth sprints.

Why work with me:

I bring 15+ years of experience leading marketing and growth teams at VC-backed SaaS startups + global brands, and have a 7-year head start on AI
I’m tech-fluent and move fast—whether you need a new strategy, a better narrative, or help turning vision into execution
I customize everything to your company, your audience, and your growth stage
I don’t just consult—I build. I roll up my sleeves and work side-by-side with your team, thoughtfully embedding AI to improve GTM operations and scale growth