My approach:

I cut my teeth in startups with small teams and even smaller budgets. There I learned every dollar and minute spent matters. As a former operator and now consultant, I work with companies to implement “lean” growth strategies: a structured and disciplined approach to sales and marketing, with a constant focus on ROI. I partner with founders, CEOs, CMOs and revenue leaders, and embed myself with their teams to accelerate growth.

How I work:

STRATEGIC GUIDANCE FOR COMPANIES IN EXECUTION MODE

When companies are focused on executing, it can be rare to pause for strategy.  Yet, execution without a plan gets expensive in the long run. Acting as an extension of your team, I partner with CEOs, CMOs and growth leaders to get your strategy on the right track. 

I consult with companies on the strategic guidance and tactical support needed to scale revenue. My expertise is in lean growth plans that make every dollar count.

With experience across every stage of a company’s lifecycle, I work with companies as small as early-stage startups and as large as global Fortune 500 brands.

MARKETING STRATEGY ROOTED IN CUSTOMER INSIGHTS

Understanding what drives your customers should drive every aspect of your growth strategy. Each of my consulting engagements starts by assessing your existing and target customers. I pore through the data you have. Or, collect what you don’t.

I pair quantitative customer insights with qualitative customer feedback and translate that data into actionable strategies. Together we’ll identify the key moments and triggers that create touch points with your brand. This serves as the blueprint for how we reach and acquire customers.

A DATA-DRIVEN APPROACH

40% of marketers will say one of their biggest challenges is proving their marketing’s ROI. As digital channels get more crowded and the competition for marketing dollars more intense, companies need better insight into what’s driving revenue vs. not.

I help companies develop frameworks for testing and measuring impact. More marketing “quant” than “creative”, I coach clients to let data lead their decision-making, helping them prioritize more effective and cost-efficient growth strategies.

Having grown up in startups, I specialize in helping teams build growth plans with limited resources, or what I call “lean” growth strategies.

Areas of expertise