West End Sprints
Close more deals. Know where they came from.
Buyer journey sprint
The buyer journey sprint is a one-month engagement focused on mapping how prospects engage with your company. This sprint is designed to bring sales and marketing teams together to explore:
where your best customers come from
your highest-ROI acquisition channels
how to get your sales and marketing teams aligned to scale growth
At the end of the engagement, your team will have a plan for how to attract and close more deals.
How it works
Weeks 1-2
Understand existing processes and opportunities to improve buyer journey
Identify your current, highest-value customers and map their customer journeys:
How did they find out about the company? What was it that resonated for them?
What decision makers were involved in the process, etc?
How do we expect these customer journeys will be similar or different to acquiring new accounts?
Articulate what’s working vs. not in the current sales and marketing process. Review internal processes and how best to attract and convert more accounts.
Weeks 2-4
Develop buyer journey map and go-forward plan
Define your ideal customer profiles, top-priority segments, and highest-ROI channels.
Build a detailed map of how prospects engage with sales and marketing at each stage of the acquisition funnel. Get your team aligned on sales’ and marketing’s role from the high- to low-funnel. Get clear on what channels and campaigns drive the best outcomes.
Identify quick wins for sales and marketing alignment. Define key campaigns and collateral to support custom acquisition, at varying funnel stages.
Who’s involved in sprints:
Active participants:
CEO and/or Founder(s)
Sales, marketing and customer success leadership
Teams who should be informed and where we’ll gather input:
Sales
Marketing
Product
