Sending good vibes as you kick off 2019. As I reflect on this past year, I wanted to take a moment to thank the many of you who have supported my consulting business West End Studios. 2019 kicks off my third year consulting with high-growth companies to develop their digital marketing and growth strategies.
It has never been a more exciting and daunting time to be a marketer. Advances in tech and AI are helping teams reach customers in more targeted and meaningful ways. Better data has made for better performing campaigns.
Meanwhile, the industry’s evolving at a speed that’s faster than ever. Privacy concerns are changing the way marketers operate. GDPR’s 2018 debut was a big signal that brands need to rethink how they collect and manage customer data. Trust is becoming a brand’s biggest asset.
It was never a dull moment for advertisers in 2018, and 2019 is sure to be another interesting year.
Company Updates
A look back
2018 Year in Review
2018 was a big year for West End: the company more than doubled its revenue and client roster. I worked with clients ranging from wealth management mobile apps to next-generation clinics fighting the opioid crisis. Most of 2018 focused on helping clients navigate the shifting landscape marketers face today.
Some highlights:
Conducted M&A advisory for a D2C global fitness brand and created the post-acquisition marketing and growth plan
Designed the Facebook and LinkedIn acquisition strategy for a global B2B professional services company
Built the digital acquisition strategy for a D2C healthcare company combating the opioid crisis
Designed the marketing automation infrastructure and content marketing strategy for a B2B artificial intelligence company
Produced a product marketing and comms strategy for a leading influencer marketing platform undergoing a major business model pivot
See more of West End’s previous work
A look forward
2019 Preview
This year is going to be a big one for West End. As I continue to build the consulting business, I’m developing complementary businesses that address marketers’ most pressing needs. More to come on those as the year unfolds.
I also plan to introduce the West End Collective: a stable of vetted partners in content, creative and design, that clients can access for their broader marketing and branding needs.
An ask: If you know companies who need to jumpstart their 2019 growth plan, I’d love to be in touch. My work spans industries, company stage and business models (B2B, B2C).
An offer: If you’re looking for freelance or full-time gigs in marketing, growth or design, let’s chat.
About us
About West End
Marketing and growth mean many different things to different people. Here’s a quick refresher of what we do.
Who we are: 40% of marketers can’t prove the ROI of their marketing (HubSpot 2018). We are an ROI-obsessed digital marketing and growth strategy company. Our work is both art and science. It focuses on high-performing, cross-channel strategies that drive customer acquisition.
Who are are not: PR, creative, design, social media management
